The Lotus Emira Turbo Bathurst Edition is here, and it's a powerhouse! But with great power comes a hefty price tag. Simply Sports Cars, the Australian Lotus distributor, has unveiled this limited-edition sports coupe, and it's turning heads.
A Limited Run with a Premium Price Tag:
Only 15 lucky buyers will get their hands on this exclusive vehicle, and it doesn't come cheap. Priced at $249,990 before on-road costs, it's a significant jump from the standard Emira lineup. Compared to its siblings, the Bathurst Edition commands a premium of $50,000 over the Emira Turbo and $40,000 more than the Emira Turbo SE.
Under the Hood:
Based on the Emira Turbo, this special edition packs a punch with a Mercedes-AMG-sourced 2.0-liter turbocharged engine, an eight-speed dual-clutch transmission, and rear-wheel drive. But here's where it gets interesting: Simply Sports Cars has cranked up the power to over 375kW and significantly boosted the torque, making it the most potent factory-tuned AMG engine yet. And this is the part most people miss—the engine's full torque figure remains a mystery.
Track-Ready Features:
This Lotus isn't just about straight-line speed. It's equipped with track-focused upgrades like adjustable dampers, a lowered stance, and Michelin Pilot Sport Cup 2 tires as standard, with Yokohama A052 tires as an option. AP Racing four-piston calipers and ventilated brake discs ensure powerful stopping power.
Aerodynamic Enhancements:
The Bathurst Edition sports a carbon-fiber aero kit, featuring a front splitter and a GT4-style rear wing reminiscent of the Emira GT4. Exterior decals and a unique livery pay homage to its racing heritage. Each car will have a numbered build plate, and buyers can even customize their wheel color.
Unveiled at a Historic Racing Venue:
The car made its debut at the Simply Sports Cars' Bathurst Lotus Only Track Day at Mount Panorama, a legendary racing circuit. Lotus enthusiasts witnessed the car's unveiling and demonstration laps, adding to the excitement. The distributor has a long history at Bathurst, having participated in the 12-hour endurance race with Lotus Exige models.
A Special Offer for Buyers:
As a bonus, buyers of the Bathurst Edition will receive complimentary entry to the next Lotus Bathurst track day in 2027. It's a unique opportunity for owners to experience their cars on the iconic track.
Positioned Against Racing Legends:
The Emira competes in a market segment dominated by iconic sports cars like the Porsche Cayman. Lotus offers the Emira with a Toyota-sourced supercharged V6, producing an impressive 298kW. However, sales figures in Australia show a recent decline, with a 56.5% drop from 2024 to 2025. With only 14 build slots left, this limited edition is sure to be a collector's item.
Controversial Pricing Strategy:
The significant price increase for the Bathurst Edition raises questions. Is the performance boost and limited availability enough to justify the premium? What do you think? Is this a fair price for a car with such enhancements, or is it a step too far? Share your thoughts in the comments below!
